Joan Elflein Broker License #386319


Office: (614) 989-7215
Fax: 1.888.447.2875

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Ohio Broker Direct is a non-traditional real estate brokerage firm providing services tailored to the specific needs of each individual client. We sell well over a hundred million dollars in real estate every year! Recognizing the continued shifts in the Ohio real estate market, Ohio Broker Direct provides services to meet the diverse needs of our clientele. Through our broad menu of ala carte services which start at $199 and are designed to meet your individual needs, we are offer cost-effective and targeted programs to each of our clients and customers. Our selling options are designed to save you time, effort, and thousands of dollars.

Ohio Broker Direct has sold millions of dollars of real estate in both mainstream and transitional markets; across the spectrum of economic conditions – from robust growth to moderate recession. Our current market often requires the incorporation of unique lending solutions to ensure an expeditious sale. We continuously expand our working knowledge of loan program conglomeration and the array of title insurance policies available to consumers today.

Why choose Ohio Broker Direct to work for you? We are small enough to provide personal service while our inter-industry experience allows us to offer a range of services that is often beyond the scope of most medium-sized firms. Ohio Broker Direct has an A+’ rating with the Better Business Bureau, is a member of the National Association of Realtors and facilitates all Ohio business transactions in compliance with the Ohio Canons of Ethics.

We look forward to the opportunity to manage your real estate transactions with the professional service and personal care you deserve.


Joanne Hull – Rocky River, Ohio

Thank you so very much for representing me on the sale of home of 26 years! You & your team were kind, thoughtful, analytical & always treated me like a valued member of the team selling my home. Your patience with me & my navigating of the process was three words: Fab U Lous! I would highly recommend you to others wishing to sell their homes & work with a great team!

Steve and Connie Datko – Avon Lake, Ohio

We have sold many of our renovations using Ohio Broker Direct and HIGHLY recommend them. Joan is very knowledgeable and always willing to answer any questions we may have and does so in a very timely manner. The listing process is so easy and we have saved well over $75,000 in realtor commissions! Listing a property on the MLS generates so many more calls and showings than just being on the "do it yourself" sites and sells your house faster and usually for more money. We have recommended Ohio Broker Direct to several people and will definitely continue to use their services in the future. Thank you Joan and Ohio Broker Direct - your service is invaluable!

A Very Happy Columbus Real Estate Investor-Columbus Ohio

Thank you so much for your help representing me as the seller on my most recent fix-and-flip home. In fact, this property sold over listing price even during the toughest time of the year to sell a house - between the Thanksgiving and New Years holidays. Although I was tempted to drop the price, your advice to hang in there was greatly appreciated because I received the buyer's over-full-price offer literally on New Years Day. What a fantastic way to start off the New Year! I've worked with other Realtors in the past but none of them really understood my needs as a real estate investor like you do. Now that I have sold multiple fully renovated homes on Ohio Broker Direct, I'm going to start listing my discount-priced wholesale fixer-upper houses with you, too. You are awesome! P.S. Keep an eye out for my next listing by the end of this week.-A Very Happy Columbus Real Estate Investor.

Aaron & Lejdi Henderson – Columbus Ohio

Joan and the team at Ohio Broker Direct were fantastic! We cannot recommend them enough. We listed or home for sale by owner and Joan helped us list it on MLS as well. We loved that she was local and if we needed to change something she was there to help us. With her help we were able to save the sellers agent commission which was thousands of dollars. Not only that but we got $50k more money for our home than most Realtors were willing to list it for!! Ohio Broker Direct offers different packages and if we were to sell another house again we will definitely go with Ohio Broker Direct! We were so pleased with our experience! Thank you!

Theresa Durst-Brunswick Ohio

Thank you for another successful sale....I think this is 5th or 6th I’ve done with Ohio Broker Direct!

Ruth Ridley-Aurora Shores Ohio

Well, you did it again, you helped us sell a house,  The first property sold in three days last year and this was had a contract in less then 24 hours. Thank you again!

Kyle Leonard-Hilliard Ohio

I wanted to thank you for all your help with the sale of our home!  With your advice, we netted much more than we thought was possible!  Thanks again!

Methzeidy Andújar – Columbus Ohio

You are the best agent on the world. You spent a lot time with me and my family to get the most perfect house. Thank you- great job!

Mike and Peggy Anthony – Concord Twp Ohio

After having a full service realtor for a year with no results and no communication, we listed our house with Ohio Broker Direct. It was the best decision we have ever made. Our emails were responded to quickly and professionally. We saved over $10,000 and had a more professional realtor. We would highly recommend Ohio Broker Direct to anyone trying to sell their house.

Tarah and Adam Stephens-Xenia Ohio

We closed, today, on the sale of our home at 731 N Galloway St, Xenia, 45385. Thanks so much for your expertise and the opportunity to list our home with your brokerage. We are so pleased with the outcome. We sold quickly and for over our asking price!

Jometh Andujar – Columbus Ohio


Adrian & Andreea Dediu- Dublin Ohio

We highly recommend Ohio Broker Direct and their program: it saved us $9,000 just by paying the flat fee of $800 instead of the 3% commission of a $325,000 house. We did some work by presenting the house ourselves but it's really not that hard as people think, especially in a seller's market like we have now. The $800 is well worth it as it gave us access to MLS as well as having  exceptional consulting service during the selling process. One special note for Joan: she went above and beyond the contract duty when our buyer was left in the dust by his lender with a few days before closing. Ohio Broker Direct found him a new lender in a matter of days and we were able to close the sale eventually. I would absolutely use Ohio Broker Direct program any time for future house selling or buying.

Pamela Ellison-Bateman – Reynoldsburg Ohio

I was referred to Joan Elflein of Ohio Broker Direct by a trusted realtor (Kathy Chiero), because my husband and I were desiring to downsize. Since we had been working for over a year to complete several updates to the house, we didn't want to be in a position where we would be required to pay both the buyer's and seller's, we decided to try to go with a "For Sale by Owner" option. Ohio Broker Direct could not have been more helpful, professional, thorough and detail-oriented and they responded to every question or request for advice and how to proceed step-by-step. Joan was encouraging even when we were discouraged. She "walked with us" as we worked to sell our home on our own. I am grateful that I found out about Ohio Broker Direct and had the privilege of working with Joan directly. Ohio Broker Direct is a professional and will steer you in the right direction! I highly recommend using their services if you're thinking about selling your home on your own!! Thank you again for all your help, and I will be sure to refer any of my friends that are thinking about selling on their own to you!

Mike Radey-Brecksville Ohio

“After not having sold a home in 27 years we were filled with trepidation and very nervous. After discounting ‘full service’ realtors due to their extreme expense and limited return, we decided on Ohio Broker Direct. Joan was knowledgeable, forthright, direct and more helpful than any realtor we had dealt with in our search. After the home sold, Joan stayed right with us when there were concerns about added charges and document wording issues. She added a ‘pit bull’ mentality when needed and ‘hand holding’ when needed. Her response time was simply amazing. Our home sold to a buyer with a ‘full service’ agent and our response time was as good, if not better. I have over 30 years of experience in business sales with much success. If you value your hard earned money and are willing to take care of your own appointments, pictures and open houses, I strongly recommend Joan and Ohio Broker Direct. $800 vs 6%??? C’mon—no brainer!!!”

Rick and Barb Bailey-Dublin Ohio

We are so thankful that we contacted and used Ohio Broker Direct versus any of your competitors. With your help we were pleasantly surprised that there was no need to hire a full service realtor and sacrifice 3% on the profit of the sale of our home. Your help and guidance in navigating the selling process was invaluable. From the moment we contacted you until the date of closing you walked us through each step. We will recommend your company, without reservation, to anyone selling their home.

Tony and Mary Jane D’Ambrosio – Dublin Ohio

We wanted to let you know how much we appreciated your time and expertise with our recent sale. After this experience, we find it hard to think that anyone would want to use a full service Realtor. We saved not only on a listing commission but our buyer also did not have a Realtor and with your help, we were able to keep a Realtor completely out of this equation which resulted additional savings for us and the buyer. A win-win for everyone. The process went very smoothly and it took only three weeks to sell our home. We got many calls from Realtors and had many prospective buyers come to our open houses. The whole process far exceeded our expectations with selling our home. As a neighbor told me, he has never seen a real estate sale goes so quick and executed so beautifully.

Robert-Fairview Park Ohio

Our listing went live in the last 24 hours. We received our first call before 9:00 AM this morning, had 3 showings received 3 offers and have accepted one with a second perhaps as a secondary. Can’t beat that performance.

Christopher Johnson-Stow Ohio

I want to thank you for your professionalism and assistance. Particularly in light of the fact that our arrangement was a flat fee, I found your responsiveness to be excellent, and the quality of your services were also excellent. For anyone else who is thinking of trying to sell their home using a flat fee MLS service, I would highly recommend they use Ohio Broker Direct!

Joe Kubesch-Hamilton Ohio

Yes, you will save money by listing with Ohio Broker Direct. But you won’t be sacrificing one bit of industry knowledge or professionalism. Joan is extremely conscientious, thorough, and a pleasure to do business with. This has been, by far, the best experience I have had in selling a home.

Megan Kropf – Ohio

Dear Joan, I wanted to write you a note and let you know how Ohio Broker Direct helped me with the sale of my house. My husband and I got married about a year and half ago and we decided to build a new home to start our lives together in. We were both already living in our own homes so we immediately put his house on the market with a local agent. After several months his sold and although we didn’t make a profit on the home, at least we were done with it before our new home was finished and a mortgage started. My townhouse was built new when I moved in and was only 7 years old at the time I listed it. Thinking it would sell in a minute, I was actually a little concerned putting it on the market too early. I first started by paying the FOR SALE BY OWNER website and didn’t see much action. I went from one realtor to another as the months passed by, eventually lowering the asking price to about $30,000 less than what I paid for it about 7 years ago. With that price, we both knew we would be paying money to sell the house. We grew to desperation as months turned into years and started thinking about a short sale or foreclosure. I knew that the choice we made to get a new home without having sold ours first was a risk but I NEVER thought in a million years we would have been in the position we were in. Walking away was an easy way out but I wasn’t yet willing to ruin my credit and wanted to maintain responsibility for the actions we took when buying a new home. The house became such a hassle not to mention the expenses involved and working with realtors was frustrating. Ohio Broker’s Direct sold a house down the street from me so I thought I would look into it. I realized that paying money up front wasn’t something that you did with a normal real estate agency, so it was a risk but if I could get it sold, it would pay off! I took the chance and signed with Joan. The process was surprisingly easy and I felt anything that other realtors did was what Joan was offering, listing on the MLS sites, showings, open houses at my own convenience. The nicest thing about this process was the fact that I was able to show my own house, meet the buyer, meet the agent and get immediate feedback. So many times while listed with major agencies, I didn’t get feedback and many times didn’t even know when someone was going through my home! Unlike realtors who go blindly into a house and don’t know the positive things to point out, I was able to adjust my selling techniques based on the buyer. I was able to point out the great location, why I liked living there, there was plenty of storage, etc. These things were imperative since the house was in a development of about 100 town homes that were all identical. The gentleman who bought my house was a first time buyer so I was able to add in the furniture would be included with the house and I truly believe that is what made him buy. Although we still had to pay money to sell, we got rid of the house and we were able to save just under $10,000 in realtor fees using Ohio Broker Direct. I have recommended them to so many people who are hurting to sell in this economy. Joan was even extremely helpful until the day it closed. Her involvement was anything but limited and she helped with any questions I had and I felt she looked out for me when I needed representation and guidance. I was listed for 2 years with other agencies. I sold in 3 months after listing with Ohio Broker Direct and I sold in the middle of WINTER, which is supposed to be the slow time! Thank you Thank you Thank you!

Client requested to remain anonymous – Ohio

Joan, of all of the Realtors that my husband and I have met, you are our absolute favorite! You are definitely a straight shooter and it was clear to see from the beginning. Your honesty, expertise and willingness to help truly sets you apart. In the world today it is hard to find someone with the dedication, generosity and knowledge that you possess. I had my doubts at first since the program was so inexpensive and since you live in Columbus, but you were just an email, fax or a phone call away and you couldn’t have done more if you had moved in with us! Your turn around time for phone calls and emails anytime of the day is lightning fast, I honestly don’t know how you do it.-- Please keep us anonymous.

Michelle – Strongsville Ohio

Dear Joan, I would like to take a moment to say THANK YOU for saving me about $16,000!!! Your program allowed me to advertise my home on the MLS website. Within 24 hours of being activated, I had more phone calls than I could have ever hoped for and had a deal within days. This program is the answer to selling by owner!!! You were ALWAYS available to answer any questions and there were NO strings attached. Thank you, again, for your assistance and a FANTASTIC program! I would recommend this (and have…numerous times already) to ANYONE trying to sell their houses “For Sale By Owner!”

Kevin and Lisa Jackson – Medina Ohio

I wanted to take a few moments to personally thank you for your time helping us list our home for sale. With the help of your services, we were able to receive three offers in the first three weeks! This is amazing since we are in such a depressed housing market currently. Thanks again for taking the time to coordinate the details of listing our home and having it seen by so many people! We would definitely recommend Ohio Broker Direct to anyone who wants to sell their home for sale by owner!

Jim Mocho-Strongsville Ohio

I just want to take one more moment to thank you for all of your assistance in the sale of our home in one of the worst real estate markets in recent history. I am so grateful for having responded to your email message and pursuing your MLS Only listing service. Your timing was perfect. After attempting “For Sale By Owner” on our own for nearly 12 weeks, I had begun to think I would never find a qualified buyer. I contacted Joan Elflein and was impressed with the no pressure approach and full disclosure of details with each option. As you might imagine, I had many realtors approaching me with big promises and hefty fees. You were a refreshing departure from the advantageous realtors I had come across. It only got better from there. Once I committed to the MLS Only service, Elflein was more attentive and helpful than I could have hoped for through each step of the way. From completing the MLS placement forms to making edits to our open house listings your firm was extremely accommodating. By the following weekend, the realtors who avoided showing our FSBO listing during our first 12 weeks on the market were calling to schedule showings day and night. I am pleased to say we have just closed on the sale of our home and I really don’t think we could have done it without you. And, for all those concerned that they will have to give up 2.5% or more of the sale to a buyer’s agent, we sold to a couple without an agent. It’s true that buyers will look for homes on realty sites far more often and the MLS drives qualified buyers to your door. Thanks again!

Steve C. Jones – Ohio

It was great talking with you again, and I just realized, we have never met face to face. This fact alone makes our relationship very unique in an industry that not only prides itself on the personal touch that a real estate broker provides but actual markets that they are the only way to successfully sell a house. As Pat and I discovered, your flat fee listing is the most efficient and cost effective way to sell a house in any market condition, price range and time period. Not only was the process extremely simple, much more so than most Brokers would like you to know, but very personal as well. After listing, and selling our house twice by owner, both of which fell through, the initial listing with you was simple. It provided a professional sign in the yard and a listing in MLS, which brought us over 20 serious buyers in the first week, which is how long it took to sell the house. After a negotiation that occurred via fax and e-mail, in which Joan was very helpful, we closed on the deal within two weeks and where able to keep a scheduled move date that had been set a month earlier when the first FSBO fell through. Joan was very professional, courteous, helpful and instrumental in the process and I would recommend her services to anyone selling a house, no matter what the price, speaking of which, was about $11,000 below what we would have paid a full service listing agent. Thanks again-Steve C. Jones, SVP/CFO, Security First Bank (I.O.)

Craig & Paula Smith – Worthington Ohio

We were in an upside-down financial situation in our home because of a weak housing marking and because we hadn’t been living in our home very long. We tried to sell our home on our own for several months. We placed ads in the Columbus Dispatch and also posted flyers at my work. Come to think of it, we spent almost the same in our attempt to get our home sold by our selves as Joan’s total flat fee charge. Wish we would have found her first and saved the time and cost of trying to sell by owner. Within 3 weeks we had an almost full price offer on the home. To anyone living in the Central Ohio area we would strongly recommend selling your home through Joan Elflein. We got better service, advise, and results from Joan than we have from any of our previous full-price (3%) national brand Real Estate agents. Joan was very responsive, anytime we wanted to reach her we could. We either got her directly or she called back within one hour or less. We don’t know how she can afford to do what she does by only charging a flat fee, but we are the beneficiaries of a great decision to list with Joan. Joan is a nice person to work with and will help you to determine the best listing price and teach you anything you need to know to sell your house. We didn’t have to compromise anything we would have gotten from a national brand Real Estate agent. In fact in most cases we got more. We think Joan has got to be one of the best-kept secrets in Ohio . We consider Joan’s services to be one of our greatest blessings of the year.

Pati Shambaugh – Bexley Ohio

I listed my home with Joan and it was in contract in less than a week! Not only that – she also saved me thousands of dollars. I wouldn’t even consider using anyone else!

Tom Ponz – Westerville Ohio

Your experience, knowledge of the market place and financing programs enabled you to assist us in determining the appropriate listing price which was significantly higher than the recommendation of the HER and Coldwell Banker agents we interviewed. In fact, the purchase contract we accepted was $26,000 higher than their suggested list price and you sold it in less than 30 days! I look forward to working with you again!

Christina Ochs- Hamilton Ohio

With Ohio Broker Direct I was able to sell my house in less than 72 hours for over asking price, and save over $7000 in realtor fees and commission! They are very easy to work with and very responsive. I would highly recommend them if you are selling your home!

LuAnn Light – North Rdigeville Ohio

Thank you for helping me sell my house. I just wanted to let U know that I saved approximately $4,800.00 by using you. Thank you again.

Henry & Julie Schoenberger – Shkaer Heights Ohio

My first experience with listing on the direct on the internet to be listed on the MLS was with House Pad. I found House Pad through their conduit “a Tribune Co.” which was a superfluous total ripoff! House Pad was lousy to deal with and unnecessarily expensive. So when my wife and I decided not to sell our house in Shaker but sell our magnificently gut renovated 2,400 sf condo – we tried Ohio Broker Direct, this time with some experience behind us. As you know Julie and I have become your true admirers. No brokerage firm, i.e., Howard Hanna, that I have dealt with in the past 45 years has more integrity, brains and concern for their client’s outcome. Although we have not met in person, after numerous phone calls and your good advice and “hand holding” we know there is no one better to deal with than you. Listing by owner is the best way to avoid all the BS involved with a local listing agent who only wants a listing and then wants to beat the price down to make their life easier. So anyone who wants to have some control over the process of selling their own home, and wants to speak directly with the “showing agent” not just to hear objections, but to determine how the showing agent responded to and dealt with objections, should go directly to you. My opinion is based on my experience with you, and from selling homes in the past, and from 45 years of personal experience as a real estate consultant to investors in commercial real estate and real estate private placements. I know brokers like Howard Hanna are afraid of the growing awareness they are not the best way to sell a house, because buyers now drive this process by looking on the internet for houses for sale and then either contacting the seller direct, or directly through you or by calling their own “buyer’s agent.” And of course you immediately sent me contact information as soon as you were contacted! I did not assume you would be an adjunct advisor, but that’s what you do and we are grateful. Please use me as a reference – you are the best! Thanks for everything!

Larry Daher – Cuyahoga County Ohio

You have been an unbelievable resource throughout this lengthy and stressful process! Your service and accessibility was very close to full service at a fraction of the cost. Your advice from years of experience was on target every time, and we can’t thank you enough for all of your support and guidance answering every question with patience and thoroughness. We will definitely refer your service to any acquaintances that will be selling their homes!!!!”

Keith and Melanie Heist – Canton Ohio

Listing our property with you was the best money we have ever spent. We had a “for sale by owner” sign out by a very busy street pointing to our house for a week before our house was listed on the MLS website by you. We received only a couple calls that did not end up in a showing. Once you listed our property on the MLS website, we sold our house within a day and had many requests for showings within two days. Simply put, this was the best money we ever spent

Jim & Beth Miller – Cleveland Ohio

I cannot say enough about your character and your program. Thank you so much for all of the help you lent us through the sale of our home. We know that if it weren’t for you we would still be on the market, we simply couldn’t have afforded to do it any other way. I have and will continue to recommend you to anyone selling their home, I truly believe you are the best option and more than that I know that you care about the people you serve. Thank you! Sincerely, Jim & Beth Miller (now living in Medina, OH thanks to you)

Dennis Hickey – Willowick Ohio

I wanted to thank your for your professional attitude and prompt service. My experience with Ohio Broker Direct was a good one. I will keep you in mind for future home sales. I own eight houses.

Seller requested to remain anonymous – Cleveland Ohio

I want to sincerely thank you for all of your assistance on the sale of our home in Cleveland. You saved us over $6000!!! Your Fee for Service Listing Program is the answer to all of the FSBO’s out there. We had our home on the market and had advertised for months, but until we got on the MLS through your program, Realtors passed right by us. Once on the MLS we were scheduling 3-5 showings with qualified buyers per week. The key to selling a home today is the MLS and you deliver it for a fraction of ANYONE out there. Please keep us anonymous.

Dr. Jason VanHorn

“I was somewhat skeptical at first when contacted by Joan as a FSBO seller, but decided to sign up for her MLS listing to increase activity on our home. I am happy to say that at every point Joan’s service was clear and outstanding. I would not hesitate to recommend her and her service. It was refreshing and exemplary!” -- Client

Nicole Olson – Ohio

I found Ohio Broker Direct through a co-worker who was contemplating whether to list her home “FSBO”, utilize Joan’s MLS service or to list with a realtor. As a single female looking to sell her first home I had decided long ago I wanted to attempt to sell my condo without a realtor but wanted an opportunity to get the exposure the MLS listings offer. After looking the website I thought the deal just seemed too good to be true. I figured there must be some “hidden fees” somewhere… I researched some other broker’s offering the MLS service and then came back to Ohio Broker Direct. I returned for several reasons. First and foremost was the prompt communication style. I would send an email and within the hour I would have a response…usually within minutes. On top of that it was understood I was going through this for the first time and everyone spoke to me in terms I could understand and made the entire process less intimidating. They always gave me an honest opinion and offered professional advice when I needed it most. The final quality I’d like to mention that definitely separates Ohio Broker Direct from the rest, was the willingness to go above and beyond to ensure the finalization of the sale of my condo. I received an offer in two weeks after listing and happened to be heading out of town for the weekend that same day. I was in a panic wondering how I was going to get through the negotiation phase when I was miles away from my condo. I received a call that morning and told me exactly what I needed to do and how to do it. I’d like to mention Joan was at a funeral this day and stepped out to make the call to me. This further demonstrated to me how much she genuinely cares about her customers, reputation and business. Good customer service is definitely lacking in business transactions these days but hands down Joan and everyone at Ohio Broker Direct exceeded my expectations in every way. It was because of Ohio Broker Direct my first offer was the buyer who ended up purchasing my condo. In this market I never imagined I would have an offer in 2 weeks and especially by doing it on my own. After this experience I will most definitely utilize this service again and will tell everyone I know about what they offer-Not only the MLS listing service, but more importantly the intangible services provided. Thanks again for everything!

Dr. Specht- Westerville Ohio

It is not duty but a keen sense of gratitude that compels me to express my heartfelt appreciation. Going down memory lane, what struck me most when I met you for the first time was the assurance you instilled in me, the positive outlook you had, the depth of efficiency, and the striking dedication to sell my home. I have never known a person to work harder or more diligently, and with more enthusiasm than you in selling real estate. It has been a great privilege and pleasure to have you as my agent. There are no better words to express what my heart feels than two simple words, “Thank you!” I shall never hesitate to pass on your reference to all of my friends, acquaintances, relatives and colleagues. I know they will appreciate the high level of professionalism, quality, and sincerity that you have shown me. May God bless you and your family and may your success continue and spread far and wide.” Gratefully yours, Dr. Specht.

Debbie Howard – Columbus Ohio

Joan represented my husband and I for the purchase of a home. She was professional and knowledgeable. I was most impressed with her follow through. She returned all calls, answered all questions and reviewed all documents prior to the closing and during the closing. She valued our time and therefore scheduled and facilitated inspections. We knew where the process stood at ALL times.

Janice and Steven Wuebker – Worthington Ohio

We wanted to thank you for all of your assistance and support while helping us to sell our home in Old Worthington. We greatly appreciated your knowledge of our market, your directness when giving advice, and your responsiveness when questions or issues arose. We would utilize your services time and again if coming back into the Worthington market. For that matter, in any market in Columbus, although we absolutely loved living in Old Worthington! Thank you very much, and please feel free to use us as a reference. You helped us close within our target price in 35 days in a very challenging real estate market!

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